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Case study
Publication date: 3 November 2020

Muravskii Daniil, Muravskaia Snezhana, Romanova Elena and Kudinova Valeria

This study enables to critically assess: what constitutes the consequences of a financial crisis to a multi-national enterprise operating in the emerging market of Russia; the…

Abstract

Learning outcomes

This study enables to critically assess: what constitutes the consequences of a financial crisis to a multi-national enterprise operating in the emerging market of Russia; the decision-making processes behind crisis management and the corresponding search for informational grounds to be used as decision justification; and the role of sustainable development in times of crisis.

Case overview/synopsis

During the 2014–2015 financial crisis in Russia, L’Oréal Russia managed to increase growth by 7%–15%, strengthening its place as the market leader in the country. First, the case illustrates the way Antonio, the General Manager of L’Oréal Russia, had successfully approached this situation by learning from the shortcomings of the company’s strategy during the 2007–2008 crisis and deciding to take a proactive position concerning stakeholders. Then, upon recalling his success story, Antonio suddenly found himself at the dawn of yet another crisis caused simultaneously by the COVID-19 outbreak and oil prices drop. In the face of uncertainty regarding the applicability of prior crisis management strategy for the new economic and social reality of Russia, Antonio was worried about whether the company would be able to achieve the 2020 sustainable development goals of L’Oréal by the end of the year. The case dilemma involves choices Antonio faced during mid-March 2020 about strategy formulation based on an adjustment to the expected consumer behavior patterns and possible need to rethink sustainable development goals priority.

Complexity academic level

This case is appropriate for an undergraduate or graduate-level program curriculum for courses dedicated to or including topics related to crisis management, doing business in emerging markets, corporate social responsibility and consumer behavior. Before engaging with the case, the students should be aware of basic management- and economics-related concepts and terms, such as strategy, sustainable development, CSR and economic crisis.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy.

Details

Emerald Emerging Markets Case Studies, vol. 10 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

Book part
Publication date: 14 December 2023

Shuvasree Banerjee

In conventional discourses on sustainability, the relationship between economics and ecology is central. A number of nations' economies benefited from responsible tourism…

Abstract

In conventional discourses on sustainability, the relationship between economics and ecology is central. A number of nations' economies benefited from responsible tourism following these conferences. By supporting local businesses and attractions, ‘green’ tourism helps communities achieve their natural and cultural objectives while also preserving their limited resources. In terms of sustainable travel, Kerala was an early leader. This study looks at RT initiatives in various stages, with an emphasis on green tourism's sustainable responsible travel practises. The green economic development bottom line method was used for this descriptive research. These results highlight the difficulties inherent with RT implementation. Our review of secondary data shows that the first rollout of RT was unsuccessful, but that subsequent stages showed great promise. In order to create sustainable tourism on a worldwide scale, the study also highlights the necessity for more research in other culturally distant places.

Details

Entrepreneurship and Green Finance Practices
Type: Book
ISBN: 978-1-80455-679-5

Keywords

Content available
Book part
Publication date: 24 October 2018

Abstract

Details

Contemporary Issues in Business and Financial Management in Eastern Europe
Type: Book
ISBN: 978-1-78756-449-7

Book part
Publication date: 29 October 2018

Natalia N. Khakhonova, Elena N. Makarenko, Tatiana V. Makarenko and Irina A. Kislaya

The purpose of this chapter is to develop practical recommendations for monitoring and controlling the implementation of the optimization model of digital economy in modern Russia.

Abstract

Purpose

The purpose of this chapter is to develop practical recommendations for monitoring and controlling the implementation of the optimization model of digital economy in modern Russia.

Methodology

The authors use the methods of induction, deduction, synthesis, systemic and problem analysis, and formalization.

Results

The authors develop and present recommendations for the establishment of planned values of the indicators that characterize digital economy in Russia until 2025, according to the treatment of factual values of these indicators, and for the correction of measures for regulating the process of digital economy’s formation depending on the values of these indicators. The practical recommendations offered for monitoring and controlling the implementation of the optimization model of digital economy allow creating a comprehensive and detailed national strategy and implementing it in the economic practice of modern Russia. The algorithm presented for this monitoring reflects a general logic involved in this process and opens possibilities for the manifestation of its flexibility and adaptation to each specific situation.

Recommendations

The developed algorithm of monitoring and control regarding the implementation of the optimization model of digital economy in modern Russia and the offered planned values of the indicators that characterize digital economy in Russia until 2025 are recommended for usage during development and implementation of the national strategy for digital economy’s formation in the Russian economic system.

Book part
Publication date: 29 October 2018

Alexander P. Sukhodolov and Elena G. Popkova

The purpose of this chapter is to determine the main stages in the formation of information economy.

Abstract

Purpose

The purpose of this chapter is to determine the main stages in the formation of information economy.

Methodology

The authors use the method of noosphere research, a bifurcation approach to studying dynamic systems, which is related to systemic approach, the method of structural and functional analysis, the method of dialectical materialism, and the methodology of the institutional economic theory, abstraction, and formalization.

Results

As a result of complex application of totality of the aforementioned methods and approaches to study the formation of information economy, the authors determine the essence and the main stages of information economy: formation of technosphere (technological foundation), formation of sociosphere (social core), and formation of economic sphere (economic pinnacle). At each of these stages, economic system faces serious socioeconomic changes that first face opposition from society and business, but then – with accumulation of practical experience – are accepted, opening the possibility for transition to the next stage of this process.

Recommendations

The authors conclude that while the influence of the global financial crisis in the early twenty-first century is common for all modern economic systems, it stimulated them to begin the formation of information economy. Furthermore, socioeconomic changes that followed this phenomenon are diverse and are largely predetermined by the context such as readiness of economic systems for continuation of their evolution, their reaction to crisis, susceptibility to changes, and other national peculiarities. That’s why the speed of passing the various stages in different economic systems varies.

Content available
Book part
Publication date: 29 October 2018

Abstract

Details

Models of Modern Information Economy
Type: Book
ISBN: 978-1-78756-287-5

Book part
Publication date: 29 October 2018

Alexander N. Alekseev, Yulia A. Romanova, Irina M. Zurakhovskaya, Valeriy V. Mishchenko and Valentina V. Latysheva

The purpose of this chapter is to develop a framework strategy for implementing the optimization model of information economy in modern Russia, aimed at its adaptation to the…

Abstract

Purpose

The purpose of this chapter is to develop a framework strategy for implementing the optimization model of information economy in modern Russia, aimed at its adaptation to the peculiarities of the Russian economic practice.

Methodology

The methods of induction, deduction, synthesis, and systemic analysis are used, as along with goal-oriented approaches, such as the method of modeling of socio-economic systems, and the method of formalization.

Results

The authors develop the framework strategy of implementing the optimization model of information economy in modern Russia that takes into account specifics of socio-economic development and informatization of the Russian economic system at the modern stage. This strategy differs from the strategy of formation of an information economy implemented in modern Russia. The most important difference is a wide and comprehensive balance, while the Russian economy is tolerant toward imbalance. The offered strategy allows refusing from copying economic practice implemented by other countries and determining own path of formation and development of information economy. This envisages the Russian treatment of the principles of implementing the innovational model of a well-balanced information economy. This treatment is based on the current possibilities of the Russian economy and on the set goal within the formation of an information economy. Due to this, the possibilities and needs of strategic development of information economy in modern Russia are balanced.

Recommendations

The developed framework strategy of implementing the optimization model of information economy in modern Russia is recommended for usage in the domestic economic practice.

Content available
Book part
Publication date: 2 September 2020

Abstract

Details

Contemporary Issues in Business Economics and Finance
Type: Book
ISBN: 978-1-83909-604-4

Book part
Publication date: 1 August 2019

Aleksei V. Bogoviz, Tatiana M. Rogulenko, Svetlana V. Ponomareva, Elena N. Lapina and Leonid V. Kolyadov

Purpose: The purpose of the chapter is to study the process of evolution of modern business systems, to distinguish its main stages, and to determine the peculiarities of the…

Abstract

Purpose: The purpose of the chapter is to study the process of evolution of modern business systems, to distinguish its main stages, and to determine the peculiarities of the modern stage of this process. For compiling a fuller dynamic model of evolution of modern business systems, this research is performed by the example of modern Russia – which is one of the most vivid representatives of countries with transitional (forming) economy and which is thus peculiar for very intensive transformation processes in business as compared to the countries that implement the concept of market economy.

Methodology: The methodology of the research is based on the method of logical analysis (analysis of causal connections) and the method of comparative historical analysis, with the help of which regularities of development of modern business systems are distinguished and stages of their evolution are determined. The method of formalization is used for graphic presentation of genesis of modern business systems.

Conclusions: As a result, four stages of evolution of modern business systems are distinguished: paternalism (1991–1997), commercialization (1998–2007), balancing (2008–2017), and technologization (since 2018). Each of the distinguished stages has its peculiarities, and the following regularities and tendencies of development of modern business systems are observed in the process of their evolution: increase of competition in business environment, increase of regulation of business from the state and society, and growth of size of business systems, which leads to complication of their structure, with increase of flexibility of business culture. Sufficiency of adaptation means with modern business systems is substantiated.

Originality/value: The determined outlines of the current stage of evolution of modern business systems allow compiling two following forecast scenarios of their further development, oriented at the period until 2025: scenario of well-balanced development of modern business systems and scenario of increase of disproportions in development of modern business systems. Implementation of these scenarios is possible in any socioeconomic system. Depending on strategic goals and priorities, each system may select the most optimal scenario and conduct the corresponding management of development of modern business systems.

Details

Specifics of Decision Making in Modern Business Systems
Type: Book
ISBN: 978-1-78756-692-7

Keywords

Book part
Publication date: 4 July 2019

Anastasia A. Sozinova

The purpose of the chapter is to classify socio-economic systems from the positions of manifestation of conflicts in them and to substantiate the scientific and theoretical…

Abstract

Purpose

The purpose of the chapter is to classify socio-economic systems from the positions of manifestation of conflicts in them and to substantiate the scientific and theoretical concept “conflict-free” as a characteristic of the process of development of socio-economic systems.

Methodology

Methodology of the research includes dynamic modeling of the process of development of socio-economic systems. The author uses the conceptual model of conflict of socio-economic system as an analog of the model of economic cycle. Also, a complex of general scientific methods is used – induction, deduction, synthesis, and formalization.

Conclusions

Examples of “conflict-free” socio-economic systems of Turkey and Japan are analyzed through the prism of dynamics of their GDP in constant prices in 2006–2022, and features of their “conflict-free” nature are determined at different phases of the conflict.

Originality/value

It is substantiated that “conflict-free” nature is a capability of socio-economic systems to avoid conflicts (caused by internal causes) and, in the case of their emergence, to use conflicts in their own interests – for optimization of the model of development and intensification of economic growth in future. A socio-economic system is considered “conflict-free” only if it possesses all the corresponding characteristics at each phase of its conflict (through the prism of the economic cycle). An opposition to “conflict-free” socio-economic systems is “conflict” systems, which do not have the above characteristics and this cannot prevent conflicts, caused by internal reasons, and remain destabilized in case of a conflict (show stagnation and are subject to the second wave of the crisis).

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